Entrepreneurial Anticipation today to seize Future strategic Opportunities
Résumé
This study highlights how a family business anticipates as-yet-unknown future strategic opportunities by introducing events into its own ongoing entrepreneurial process in order to make sense of and seize ephemeral opportunities as they emerge in an uncertain and evolving future. The standard literature discusses the concept of opportunity and the attitude of entrepreneurs towards it. However, it assumes a stable time. In contrast, this research takes a future-oriented perspective and is based on strategic action conceived as a strategic process made up of a series of purposefully inter-related agents' acts and events. The SweetCo case illustrates a management of events that is not conceived in terms of a control to exercise over them, but according to their effects in the wider movement of action. In this perspective, if opportunities are ephemeral, but they are neither fully pre-existent nor fully created, as both their emergence and disappearance are part of a temporal relationship that is more complex and strategic than in the standard approach.
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