Conference Papers
Year : 2015
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https://cnam.hal.science/hal-04025387
Submitted on : Sunday, March 12, 2023-3:06:01 PM
Last modification on : Wednesday, January 8, 2025-3:28:04 PM
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- HAL Id : hal-04025387 , version 1
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Andréa Gourmelen, Samuel Guillemot, Cécile Plaud. Quand le marché s’empare de la mort numérique : analyse des prestations de service de digital afterlife. 31ème Congrès de l’Association Française du Marketing, May 2015, Marrakech, Maroc. ⟨hal-04025387⟩
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