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Journal Articles Management international Year : 2010

When Brands Complement Patents in Securing the Returns from Technological Innovation: The Case of Bayer Aspirin

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hal-02122742 , version 1 (07-05-2019)

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Klaus Jennewein, Thomas Durand, Alexander Gerybadze. When Brands Complement Patents in Securing the Returns from Technological Innovation: The Case of Bayer Aspirin. Management international, 2010, 14 (3), pp.73. ⟨10.7202/044294ar⟩. ⟨hal-02122742⟩
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