Higher education has adopted an innovation imperative that has driven significant transformations in the sector. A new kind of learning programme, based on problem-solving, design thinking, creativity and “pluridisciplinarity” has emerged in the last two decades and become an emblematic form of learning to cope with current “complex” economic and societal problems by examining their roots at ground level. The French case study allows one to understand the distance between general policy orientations for innovation and actors' capacity and the need to take into account the local context.